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Welcome to Asha Penn Color Pvt.Ltd.

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Company Profile

Asha Penn Color Pvt. Ltd. (APC), Mumbai, India, Manufacturer of Pigment Dispersions and Color Concentrates is a Joint Venture between Asha Dispersions Pvt. Ltd. of Mumbai, India and Penn Color Inc. of Doylestown, PA, USA.

Asha Dispersions Pvt. Ltd., a member of the Asha Group of Companies, prior to the Joint Venture, was a major Manufacturer of Color Chips and Dispersions for Printing Inks, as well as Paints, Wood Lacquer and Cosmetics with distribution channels in India, Africa, Far East, Middle East and Europe. Asha Dispersions Pvt. Ltd. was founded in 1998 with it's manufacturing unit located in Valsad, India.  It was one of the major International producers of Pigmented Chips mainly based on Nitrocellulose besides other resins like Polyamide Vinyl and PVB.

Penn Color Inc., USA, founded in 1964, is a leading International supplier of Color Dispersions and Color Concentrates for the Plastics, Coating and Printing Inks Marketplace. Its Corporate Headquarters is in Doylestown, PA and it has manufacturing operations in the United States, Europe and China.

APC’s manufacturing unit is located in Valsad, Gujarat about 200 Kms. from Mumbai. APC utilizes Technology, Manufacturing and Market Strengths contributed by both partners. The Joint Venture permits product line growth and serve the expanding requirements of customers on a worldwide basis. The new company is supported by an independent Research & Development Centre in India, working in synergy with Penn Color’s Central Research laboratories in the US. The products are marketed under trade name “COLORPLUS”.

APC is the largest manufacturer of Pigment Dispersions for Printing Ink application worldwide. APC is also a significant player in Automotive Paints ,  Wood Lacquer Systems , Digital applications and Vinyl Coverings.


Company’s R&D laboratory is recognized by Department of Scientific and Industrial Research (DSIR), Government of India in 2012-13.

Recognized as Star Export House by Government of India.

Received Export Excellence Award from CHEMEXCIL, Basic Chemicals, Pharmaceuticals & Cosmetics Export Promotion Council (Set up by Ministry of Commerce & Industry, Government of India) consistently.

Certified under ISO 9001:2008, ISO 14001:2004 & BS OHSAS 18001:2007.


Building business by creating unique performance products for customers in Surface Coating Industry.


Create value addition for Customers, Stakeholders & Employees by consistently innovating best performance products and maintaining consistent Quality.

Core Values

Maintain Quality and Safety as primary focus as well as concern area.

Meet or exceed all regulatory requirements.

Exceed customer expectations by offering service through feedback within 24 hours and continuously engaging customers for faultless service.

Consistently improve on reduction of wastage, reducing energy and water usage.

Maintain zero discharge.

Carry social development work directly or through CSR focused on children and destitute woman.


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